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Social Media and Employee Recognition Programs: A Perfect Match

May 4, 2010


Not too long ago, we briefly mentioned here about how you can use social media to treat your employees like rock stars. There isn’t a whole lot of application to-date of incorporating social media into incentive programs. Some companies have touched on this (including our own) but I would venture to guess that you will see these two tools – social media and recognition – will be merged more often as time goes on.

The incentives industry is (or at least should be) very people focused. An incentives company shouldn’t be solely interested in selling its product as much as it is about motivating and driving behavior. The best methods of influencing behavior are designed around what employees want. What makes them tick? What will motivate them to achieve greater results?

As much as the reward influences behavior, recognition behind the reward carries as much weight. We all love that warm fuzzy feeling we received when we get that pat on the back for a job well done. Some of these methods of recognition include verbal praise, an email or even something like an award at the end of  a quarterly meeting (like we do here sometimes).

So what does this have to do with social media?

Like the incentives industry, social media is a very people oriented channel. The most effective social media users are the ones that help promote or mention what other people are doing. Through retweets and blog comments, we give others verbal recognition and praise for their work and ideas. We also use LinkedIn recommendations to give props to our fellow co-workers and/or employees.

Wouldn’t it make sense to combine the two?

Social media is one of the fastest growing tools of communication, bar none. Most active web users are engaged with some social network in some way. Employee engagement (generally speaking) is at a low nowadays. Integrating a social component with your rewards program would enhace your engagement and make the program that much more interactive. Interactivity and the added transparency social media would provide could make your future programs that much more effective.

Employee recognition programs and social media are both very people oriented industries. Shouldn’t they be combined?

5 Comments leave one →
  1. May 5, 2010 8:11 pm

    What a wonderful article regarding a topic that is not as discussed as it should be. I believe that Employee recognition programs are one area that has stagnated with virtual e-cards and value systems that really have no real impact with employees. Social media is definitely an opportunity to create an employee recognition program that encourages interaction through peer recognition as well as engagement, further driving the business value. I see social apps like Foursquare an excellent place to start. Great article and I look forward to reading more! 🙂

    • May 5, 2010 8:16 pm

      Another great tool is the LinkedIn recommendation. This is a tiny thing but shows that you appreciate that person’s work. Foursquare will be a great tool as well. Mashable actually had an article about using Foursquare in the workplace, it was a good read. Thanks for stopping by Elizabeth! Feel free to drop your two cents in here anytime!

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  3. June 4, 2010 8:34 pm

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